Junk Food Found to Deteriorate Pleasure Center of Brain

(NaturalNews) A new study just found that a diet with unlimited junk food desensitizes the pleasure centers of the brain. As a consequence, more and more junk foods were required to feel the same level of pleasure. The study used rats, but since rats and humans are wired pretty similarly in this region of the brain, the researchers think this might be the underlying cause of obesity and binge eating. In fact, the rats did keep eating until they became obese. But what's really interesting is that by witnessing the desensitizing of the pleasure centers of the rats' brains, we're actually witnessing the deterioration of their brains - and these researchers were able to pinpoint the brain's deterioration to eating large amounts of junk food. (Read more)